Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
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Por Emily Steel, The Wall Street Journal
Quelch, professor da Harvard Business School e diretor da WPP, participa do programa que terá verba de US$ 4,6 milhões
O grupo publicitário WPP e a empresa de internet Google aliaram-se para financiar pesquisas sobre como os anúncios na mídia tradicional e digital funcionam juntos para influenciar as escolhas do consumidor.
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Have you considered starting a business while still employed?
Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed.
Other times, they actually launch the business and run it on the side while still employed. They may continue to run it as a side business for a period of months or even years. Only later do they leave their jobs.
No matter how you do it, I’ve got some practical tips for starting a business while you’re still employed:
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I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
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You may have the greatest company in the world. But if you don’t know how to convey that to customers, you may as well not exist.
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What’s in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.
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Mailing to rented or purchased e-mail lists won’t establish the trust you need to reap – and keep – customers. Here are some strategies that will.
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Word of Mouth Works Worldwide
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
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How To Track Your Competitors
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors.
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How to build a kick-butt community-driven web site.
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As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve got some kind of agent or marketing firm doing your marketing for you, you’ve got to be your own marketer. If you’re like me, that doesn’t come naturally.
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How did you choose your hosting company? Was it because the service that the company offered was second-to-none and strong uptime was guaranteed. Perhaps the cost was affordable? Maybe you had no choice in the matter and it was part of your website design package. Whatever your decision was – if your site is running shared hosting then you may be getting penalized by the Search engines without you even knowing it.
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Outro dia, um amigo desenvolvedor (web) me perguntou se era possível copiar arquivos do tipo streaming. Ele estava desenvolvendo um grande projeto de site voltado a exibição de videos e músicas on line e era inevitável a preocupação com a segurança, visando impedir que tais arquivos fossem copiados.
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