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	<title>Wyse Group Brasil: marketing, branding, comunicação, web design, internet, multimídia &#187; Artigos</title>
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	<link>http://Wyse.com.br/blog</link>
	<description>Esse site é voltado a notícias de tecnologia, mercado, internet e novidades. Patrocinado pelo Wyse Group Brasil.</description>
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		<title>What is Neuromarketing?</title>
		<link>http://Wyse.com.br/blog/2009/03/what-is-neuromarketing/</link>
		<comments>http://Wyse.com.br/blog/2009/03/what-is-neuromarketing/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 15:32:06 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/?p=532</guid>
		<description><![CDATA[Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimu]]></description>
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		<title>Google e WPP voltam aos bancos da escola</title>
		<link>http://Wyse.com.br/blog/2009/03/google-e-wpp-voltam-aos-bancos-da-escola/</link>
		<comments>http://Wyse.com.br/blog/2009/03/google-e-wpp-voltam-aos-bancos-da-escola/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 13:41:11 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Negócios]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/?p=530</guid>
		<description><![CDATA[Por Emily Steel, The Wall Street Journal Quelch, professor da Harvard Business School e diretor da WPP, participa do programa que terá verba de US$ 4,6 milhões O grupo publicitário WPP e a empresa de internet Google aliaram-se para financiar pesquisas sobre como os anúncios na mídia tradicional e digital funcionam juntos para influenciar as [...]]]></description>
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		<title>Incubating your Small Business Idea While Still Working Full-Time</title>
		<link>http://Wyse.com.br/blog/2008/09/incubating-your-small-business-idea-while-still-working-full-time/</link>
		<comments>http://Wyse.com.br/blog/2008/09/incubating-your-small-business-idea-while-still-working-full-time/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 12:33:10 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/?p=511</guid>
		<description><![CDATA[Have you considered starting a business while still employed? Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed. Other times, they actually launch the business and run it on the side while still employed. They may continue to run it as a side business for [...]]]></description>
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		</item>
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		<title>6 Reasons Every Small Business Should Be Blogging</title>
		<link>http://Wyse.com.br/blog/2007/12/6-reasons-every-small-business-should-be-blogging/</link>
		<comments>http://Wyse.com.br/blog/2007/12/6-reasons-every-small-business-should-be-blogging/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 21:14:46 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog corporativo]]></category>
		<category><![CDATA[blog de empresas]]></category>
		<category><![CDATA[blog empresarial]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/481</guid>
		<description><![CDATA[I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?” The reality is if your company provides unique products or services, you should be blogging. (And if [...]]]></description>
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		<title>Branding: Telling a Good Story</title>
		<link>http://Wyse.com.br/blog/2007/12/branding-telling-a-good-story/</link>
		<comments>http://Wyse.com.br/blog/2007/12/branding-telling-a-good-story/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 22:27:06 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/482</guid>
		<description><![CDATA[You may have the greatest company in the world. But if you don&#8217;t know how to convey that to customers, you may as well not exist. Every entrepreneur believes his or her business is remarkable. As I work with clients during many years to uncover and determine brand strategies, they&#8217;re always very eager to tell [...]]]></description>
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		<title>How to Name Your Business</title>
		<link>http://Wyse.com.br/blog/2007/12/how-to-name-your-business/</link>
		<comments>http://Wyse.com.br/blog/2007/12/how-to-name-your-business/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 22:36:36 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/489</guid>
		<description><![CDATA[What&#8217;s in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. What&#8217;s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can [...]]]></description>
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		<title>E-mail Marketing</title>
		<link>http://Wyse.com.br/blog/2007/11/e-mail-marketing/</link>
		<comments>http://Wyse.com.br/blog/2007/11/e-mail-marketing/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 22:28:13 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/483</guid>
		<description><![CDATA[Mailing to rented or purchased e-mail lists won&#8217;t establish the trust you need to reap &#8211; and keep &#8211; customers. Here are some strategies that will. As small companies search for new customers in order to grow, many may be tempted to rent or purchase a list of e-mail addresses. Advertising to a ready-made list [...]]]></description>
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		</item>
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		<title>Viral marketing</title>
		<link>http://Wyse.com.br/blog/2007/10/viral-marketing/</link>
		<comments>http://Wyse.com.br/blog/2007/10/viral-marketing/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 22:35:12 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing viral]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/488</guid>
		<description><![CDATA[Word of Mouth Works Worldwide There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. Nielsen surveyed Internet users in 47 markets in Europe, Asia Pacific, the Americas and the Middle [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>O que é a Web 2.0?</title>
		<link>http://Wyse.com.br/blog/2007/08/o-que-e-a-web-20/</link>
		<comments>http://Wyse.com.br/blog/2007/08/o-que-e-a-web-20/#comments</comments>
		<pubDate>Wed, 22 Aug 2007 14:16:32 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/451</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Steve Jobs speech at Stanford</title>
		<link>http://Wyse.com.br/blog/2007/08/steve-jobs-speech-at-stanford/</link>
		<comments>http://Wyse.com.br/blog/2007/08/steve-jobs-speech-at-stanford/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 22:11:20 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/448</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Competitive Intelligence</title>
		<link>http://Wyse.com.br/blog/2007/08/competitive-intelligence/</link>
		<comments>http://Wyse.com.br/blog/2007/08/competitive-intelligence/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 22:38:09 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[competitive intelligence]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/490</guid>
		<description><![CDATA[How To Track Your Competitors In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors. Tracking your competitors is the only way to make sure [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating a kick-butt community-driven site</title>
		<link>http://Wyse.com.br/blog/2007/07/creating-a-kick-butt-community-driven-site/</link>
		<comments>http://Wyse.com.br/blog/2007/07/creating-a-kick-butt-community-driven-site/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 22:33:53 +0000</pubDate>
		<dc:creator>Marcos Figueira</dc:creator>
				<category><![CDATA[Artigos]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[web-design]]></category>

		<guid isPermaLink="false">http://Wyse.com.br/blog/artigos/487</guid>
		<description><![CDATA[How to build a kick-butt community-driven web site. Create something worth building a community around. The key to evangelism, sales, demoing, and building a community is a great product. Frankly, if you create a great product, you may not be able to stop a community from forming even if you tried. By contrast, it’s hard [...]]]></description>
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